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Congrès mondial du loisir
Québec 2008
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B20 - Sport, Physical Activity and Community Development 2
Community Beach Volleyball: A Panacea of Benefits for Participants and Municipalities Regan, Terrence (Canada)
The nature of sport relationships influence sport organisations’ capacity to contribute to their community John Tower & Leo Jago, Victoria University (Melbourne City, Australia)
Sport and recreation organisations have a capacity to contribute to community building and social capital. They are able to bring different people together, create opportunities for diverse groups to be engaged in community activities, and contribute to a community’s sense of ownership and pride. Unfortunately for local communities, not all sport and recreation organisations are making these contributions and there has been some evidence to suggest that the nature of the relationship between sport and recreation organisations influences their capacity to contribute to community outcomes. The key objective of this research was to explore the influence that the nature of the relationship between sport and recreation organisations have on the outcomes that are generated from the relationship. A questionnaire was sent to the state of Victoria’s indoor sport associations and the sport venues where they train and play their competitions. Respondents identified their relationship type based on three types of relationships, namely, tenant / landlord, strategic alliance and integrated collaboration relationships. The characteristics of each type of relationship were provided in the survey instrument. Respondents were also asked to rate the success of the various outcomes that they attributed to the relationship. Analysis of the data indicated that relationships that were classified as tenant / landlord received lower ratings for their outcomes than either the strategic alliance or integrated collaboration relationships. These outcomes related to both internal operations and wider community development variables. An associated study indicated that many community sport organisations do not put much effort into the management of their relationships (Tower, Jago & Deery, 2006). The results from this study suggest there is value for sport and recreation organisations to not only put effort into their relationship management but to also work towards establishing relationships based on collaboration and cooperation so they are more likely to make positive contributions to the communities in which they operate.