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Congrès mondial du loisir
Québec 2008
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A17 - Sport, Physical Activity and Community Development 1
Building Tennis Communities − using tennis as a vehicle to community development Julie Staples, Tennis Canada (Toronto, Canada)
Tennis Canada first implemented its Building Tennis Communities (BTC) Strategy in 2001 in response to decreasing participation in the sport over the preceding decade. The Strategy is now entering its eighth year, and has seen a total of 32 communities complete their 3 years of funding with Tennis Canada, with an additional 50 communities being funded in the 2008-2009 funding period. The purpose of the BTC Strategy is to promote and grow the game of tennis, and to use tennis as a vehicle to address community needs. The approach is based on the philosophy that tennis has a role to play in community development and, if seen by community leaders (e.g. local business owners, doctors, school board members, service club reps, etc.) as making a valuable contribution to the health of the community, tennis activities will be supported over the long term. The model being used to guide the implementation of this Strategy is grounded in three key components: Community Champions, Community Partners and the Tennis Pathway. A ‘Community Champion’ is a person who is passionate about tennis and well connected to other community leaders in his/her city or town. Champions might be retired teachers, entrepreneurs or tennis club coaches or volunteers. The role of this individual is to ensure that strong partnerships with community leaders are established and to facilitate the offering of quality tennis programming to meet the needs of the community. ‘Community Partners’ are community leaders that have been identified by the Community Champion as people who are important to maintaining the health of tennis in the community. Core partners are leaders in schools, parks and recreation, municipalities, and local tennis club(s). Other partners could be health professionals, policy, local business people, etc. The ‘Tennis Pathway’ refers to the type of programming offered to participants, and involves progression from beginner to intermediate to competitive programming. All types of programs must be offered to meet the needs of the community. If all three components exist, a ‘healthy tennis community’ has been established.
GoGirlGo! Chicago: Developing Social, Economic and Community Capital Through Physical Leisure Activity for U.S. Girls Lisa Pesavento, Chicago State University (Chicago, USA); Donna Lopiano & Marjorie Snyder, Women’s Sports Foundation (East Meadow, NY, USA); Valerie Bushey, Women’s Sports Foundation-GoGirlGo Chicago! (Chicago, IL, USA)
Increasingly, schools, parks, recreation departments and girl-serving non-profit agencies in the United States are focusing on inactive girls in their service delivery. In a continuing effort to combat the alarming physical and psychological health hazards affecting girls in the United States, the Women’s Sports Foundation launched GoGirlGo! in 2001. The initiative aims to get one million inactive girls to participate in regular physical activity and keep another one million currently active girls ages 8-18 from dropping out of physical activity. This national education and awareness campaign provides tools to enable girls to live an active lifestyle and educate others. The WSF’s GoGirlGo! Chicago initiative targets sedentary girls to get them engaged in moving and knowledgeable of where to find physical activity programs in their neighborhoods. Since 2005, the GoGirlGo! Chicago program has advanced the lives of almost 46,000 girls of an identified 265,000. This professional presentation will update international leisure researchers, policy makers and recreation administrators on the success of the program in its seventh year. Chicago girls have made positive changes in their attitudes toward physical inactivity and health-risk behaviors such as smoking, drinking, drug use, sexual activity and disordered eating. Successful pilot community projects have also been launched in Atlanta, Boston, and San Antonio; each girl receives her own GoGirls! Guide to Life, in which champion female athletes deliver messages on sports, fitness, nutrition and the ways in which they have confronted health-risk situations. These tools provide the basis for weekly discussions during the sport season on risk behavior topics, team-building and role-modeling activities that encourage personal responsibility to self, teammates and their community. New data are available to report. Presenters will show how these initiatives have had an enormous positive impact on the lives of sedentary girls in the United States. GoGirlGo! Chicago will enable more girls to cope with the physical and mental health challenges they are facing by reinforcing the importance of regular physical activity over their lifetimes. This creative and successful initiative will show how U.S. girls have embraced “leisure and healthy community development” for themselves and how international communities can also be successful.
Inside the Leisure Social World of Competitive Archery: Involvement, Social World Membership and Participation Patterns Heather Gibson, Sung-Jin Kang & Kiki Kaplanidou University of Florida (Gainesville, USA) Leisure can be an important source of identity and may shape an individual’s lifestyle (Shamir, 1992).
To understand participation in various leisure forms the concepts of involvement and social worlds have been used (Gahwiler & Havitz, 1998). Unruh (1979) identified four types of social world membership based on degree of leisure behavior (participation): Strangers, Tourists, Regulars, and Insiders. The study aimed to examine the socialmworld of competitive archery. Specifically to examine: a) social world membership in archery; b) the level of involvement in archery, and c) the relationship between involvement, social world membership and participation in archery. At a Pro/Am event 244 archers were surveyed. The questionnaire comprised: event participation behavior, a modified CIP (Laurent & Kapferer’s, 1985), the Social World Segmentation Scale (Gahwiler & Havitz, 1998) and demographics. Participants were aged between 18 to 84 years (M=41.53, SD=13.47); 89.3 % males (n=218) and 10.7% females (n=26); majority were White (n=227, 93.4%). They have participated in archery from one to 46 years (M=13.50, SD=10.07) and they have competed in archery events for one to 35 years (M=7.59, SD=7.31). A principle component analysis revealed three involvement factors: Attraction: interest and enjoyment (_=.85, M=4.63); Centrality: to lifestyle (_=.77, M=3.92); and Risk: poor choices and negative consequences (_=.68, M=2.79). A K-Means cluster analysis classified the respondents into Unruh’s Social World types: Insiders (n=121, M = 3.61), Regulars (n=77, M= 3.05), Tourists (n=35, M= 2.61), and Strangers (n=7, M=1.71). ANOVA confirmed differences among the four groups regarding commitment, experiences, orientation and relationship. Insiders had the highest and Strangers the lowest mean scores on four characteristics. ANOVA revealed the three social world groups differed on Attraction [F(2, 205) = 3.361, p <.05] and Centrality [F(2, 205) = 8.387, p <.001]. Insiders were higher than Regulars and Tourists. Risk was not significant. Social world sub-groups differed in the number of years participating in archery (_2=15.735, df=2, p=<.000) and years participating in archery competitions (_2= 18.787, df=2, p<.000) with Insiders reporting more years. These results indicate the concept of social worlds can enhance our understanding of different participation patterns,values, orientations, and involvement in leisure subcultures.